If you haven’t read Pivot: Part 1 yet, give that a little readerooskie before continuing with this!
While “The Pivot” by Andrew Osenga is great in an anecdotal way, with tons of thoughts and stories that artists/creatives can relate with - I wanted to shift gears and talk about someone else I’ve grown to have a lot of respect for as of late, who talks often and TEACHES about pivoting well.
But a quick side-note.
Do you have any friends that are secret celebrities? I mean it isn’t a secret if you find out I guess, but did you ever discover that one of your friends is secretly famous? I’ve had a few people like that in my life. Like one friend, who used to do mastering for albums that I produced - we didn’t really see each other outside of those times and we weren’t friends on instagram, but when we met up for coffee once, we started talking about the gram, and he said “we should go out and shoot some photos sometime” - I gave him a quick follow - and he turned out to have thousands and thousands of followers - and I’m thinking… WHO IS THIS GUY??
Or another guy who was kind enough to contribute music to a project I worked on a while ago, and also performed at a few concerts with me - and it turns out he’s a HUGE CELEBRITY IN JAPAN! Again, WHO IS THIS GUY?!
It’s like the complete opposite experience from this one time when I was in a guitar shop in NYC, and I accidentally made eye contact with a guy who was noodling around on the guitar, and when we made brief eye contact - he proceeds to tell me “If you’re wondering why I look familiar, it’s cuz I’m an actor, and I’ve been in such and such movies”. Dude. It’s just way cooler if I figure it out in my own time!
Well - let me get back to the person I REALLY want to talk about today. I have discovered yet another friend that’s kind of like this who’s been hidden in plain sight from me mostly because I didn’t look super carefully at what he does for a living, and he’s been adding tons of value to my life! I'm not saying he's a celebrity, but there's this whole other side of his life I never knew about! Earlier on when we met, he was more my wife’s friend who went to the same church as she did when they were younger. We’d see each other at weddings and other random gatherings. One time when we both lived in Jersey, we met up to talk about being worship directors because that was what we were both doing at the time (if you’re unfamiliar w/ what a worship director is, it’s the person who leads the church in singing every Sunday). I knew that he worked for a church up in CT, and that at some point when he stopped working for the church, he started doing marketing - and I’m even on his email list for a blog he started many years ago. But to be honest, I never really read too much of what he sent out carefully because the information at the time didn’t seem relevant to what I was doing in life. (although I have to say, the few entries I DID read were super helpful and interesting) But recently as I wondered what it would be like to start my own business, the first person who came to mind was this friend, and his name is Mike Kim.
I read one entry on his website, and was immediately hooked. I also discovered he had a podcast that he started in 2014 called “The Brand You Podcast with Mike Kim”, and all of a sudden I’m finding myself in the car, or sometimes even in bed before I go to sleep, racing to listen to all 137 episodes he’s recorded (and I do it in 1.5 speed so I can be caught up ASAP and not wonder what nuggets of wisdom I’m missing out on by not listening to his current material).
So as it turns out Mike is kind of a big deal, a brilliant mastermind of an entrepreneur, and not just Jinny’s friend. I’m talking about a guy who took “offering a few marketing ideas” to people/businesses and turned that into a quarter of a million dollar business - and then most recently helped author Donald Miller write a book. Yeah, NBD.
That’s a fairly long introduction to get to my main point, but if you haven’t noticed already - I can talk for days about people I’m a big fan of - and in an unexpected way, that’s exactly what has happened over the course of the last month - I became a fanboy with new-found respect and admiration for all that Mike has been doing with building his business over the years!
So yes. PIVOTING. In Mike’s podcast Mike talks about Pivoting at length, and actually plays more of a COACH role and walks you through the correct steps you should take if you plan on pivoting into a different career or if you want to start your own business. Episodes 32-36 are specifically about PIVOTING, and he talks about it later again in Episode 70 (and I think yet again later on, but I’m just not caught up yet :))
I think he even taught some courses on this a while back but I didn’t know about them then, and I missed out :(
But there’s way more to his podcast than Pivoting. All throughout the podcast, you’ll just hear sound-bite after sound-bite of great principles and practices, and he even sprinkles in some great life advice in general here and there - and all of it gets delivered with super clear communication & humor. I wondered how Mike was so well spoken, so I asked him if he scripted everything in advance. He doesn’t. He’s just that good at what he does. I guess that’s just what happens when a copywriter speaks! (Yup, he does that too)
(Brand You) is geared towards people who have small businesses (like I do with Photography, or did with music in the past) and are wanting to learn how to brand/market themselves better. So if you’re in that category, I highly highly highly recommend you check out his podcast. And in 1.5 speed if you wanna get caught up quicker :) Go subscribe to his podcast AND his email list for content you wouldn’t see anywhere else. If you need help with your branding, and you’re in the middle of a pivot - that’s probably the best advice about getting advice that I can give you today. :)
Before I go, let’s say that word together one last time, channeling our inner Ross. PIVOT!